10.14.2010

Pay Per Click Just Became More Expensive

Google's Profits Lifted by Higher Advertising Revenues - BBC World News

Google's latest quarterly results have beaten market expectations after posting a 32% rise in profits. Google made a net profit of $2.17 billion over the last three months, up from $1.6 billion from the same period last year. Google thanked higher advertising revenues, but also the success of its newer businesses, such as its Android mobile phone operating system. Google chief executive Eric Schmidt said "Our core business grew very well, and our newer businesses - particularly display and mobile - continued to show significant momentum."

While Eric Schmidt was quick to point out the new divisions that are doing very well for the Google brand, he seems less quick to point out that Google has increased its rake on businesses using their pay per click - Google Adwords. This is yet another reason why businesses need to move away from paying Google to advertise their business.



Pay Per Click - An SEO's Point Of View

Our clients tell us that our organic search engine optimization brings them more than ten times the paying clients that pay per click had. In our experience, pay per click advertising generates lack luster leads who "kick the tires" but continue surfing the internet, despite constant landing page modification.

When people ask us why we don't provide pay per click and Adwords marketing, I like to ask them a simple question; When was the last time you clicked on a pay per click advertisement? Over 90% of people I ask cannot remember a time they have! Yet every person follows that statement up with "I only click on the organic part, cause they're actually relevant to what Im looking for, its not all advertisements."

Don't get us wrong. Pay per click makes sense for broad, international target terms like "womens clothing", but small businesses don't have the capital needed to market those terms aggressively. Focusing on where your customers pay attention on the search results will always land the best results, and for the best results - look to organic SEO.

10.09.2010

MM Painting Services SEO - Painter SEO

MM Painting services has been a bronze client here at Full Monty for roughly a year but decided they wanted to step up to the stronger Silver SEO package. Our silver SEO package is optimized for smaller local businesses who are looking to excel in their search markets.

Key Features Include:
  • Search Engine Optimization (SEO) - complete web site analysis and optimization.
  • Rank Relevant Content - every facet of your web site is relabeled to meet more stringent search engine standards. *Limited to company offerings & services.
  • Clean Code Technology - complete SEO friendly re-coding of your website, custom template design optional.
  • Search Engine Marketing (SEM) - competitor web site / link analysis with SEM strategy implementation.
  • Prominence Link Building - 20 permanent one way links to your web site per month. (PR 1-5)
  • Traffic analysis & conversion honing.
In the Silver and Gold SEO packages, our clients can choose a new look for their website. We setup MM Painting Services with a more refined, interior design oriented site. Our goal in this effort was to maximize customer attention spans. In the past few weeks, the average time spent on MM Painting Services has increased by 700% showing greater interest and a better chance of landing paying clients.
As we speak, the major search engines are still indexing the new web site, but we have already seen some very positive changes in MM Painting Services rankings. Here's a sampling of services they're on the front page of Google for;

We look forward to the coming months with MM Painting Services and want to remind painters and contractors alike that search engine optimization, and more specifically, organic search engine optimization is the key to the success of your business.