10.13.2011

Google Maps Now Relies On Organic SEO



JD Rucker of TK Carsites.com put this video up on Youtube, and I think it very clearly outlines how Google is modifying their maps platform to represent organic search results instead of yellow page listings as they had originally.



What this means for the business owner


Effectively, Google has eliminated the cold calling "internet marketing companies" who only optimize Google maps listings. In addition to having an optimized Google maps account, your company will require a highly optimized web site to attain page one rankings.

7.01.2011

License To Kill Termite & Pest Control



License To Kill Termite & Pest Control of San Diego has provided residents service for nearly 20 years. Recently, it became apparent that they needed to expand their web presence as their existing traditional advertising methods were not pulling the clients they used to. We created a new look for License To Kill which not only updated their website, it boasts the benefits of our Silver organic seo package.



License To Kill's optimization process is still only in its infancy. In a few short weeks, License To Kill has moved from being nearly unable to be found to the first page of Google for nearly 50% of their target search terms. We look forward to continued success and better search engine rankings as the year continues.

Onstar Pest Control SEO



Onstar Pest Control is now a member of the Full Monty Marketing family. Onstar Pest Control provides commercial and residential pest control services in the Stanislaus and San Joaquin County area.



After months of trying, the people at Onstar Pest Control saw no results with another search marketing firm. Onstar Pest Control asked us to step in and help them get out in front and stay there. Since May 1st, our Silver organic search engine optimization package has pushed Onstar Pest Control's website to the top of Google. In fact, at the time of this writing, Onstar Pest Control is on the first page of Google for 330 of 386 key terms!




We look forward to providing Onstar Pest Control even better rankings as the year continues.

2.27.2011

Whitworth Pest Solutions Redesign

pest control seo website

After a successful year in pest control. Whitworth Pest Solutions felt a need for an updated look. We took their original concept, polished it a little bit and built an entirely new website which focuses heavily on calls to action. This year we plan to land even more clients from the internet for the Washington based pest control company.

1.31.2011

Google Constantly Improving Content Spam Filters

As the SEO expression goes: "to the search engines, content is king." However, it appears Google is working to change that to a small degree. Google has officially announced that they are updating their algorithms to target content mills and other sources of content spam.



"In a move that internet content creators have been dreaming about for years, web search giant Google has moved to crack down on spammy and derivative content that has been largely copied from other sources on the web and which somehow manages to bubble higher in results than the original.

“At Google we are constantly tuning our algorithms to improve the relevance of our results,” the Google statement read. “Sometimes we’re simply doing a better job catching pure webspam with paid links, hidden text, scraped content and other violations of our webmaster guidelines. Other times we are tuning the algorithm to do a better job surfacing relevant, authoritative, interesting, on-topic, original content.”

“We made more than 490 improvements to search last year alone, so this is an ongoing process and a complicated science,” the spokesperson added."


- Wired Magazine



Unique Content Is King


Google is telling the SEO world it's time to move away from the spam. A few years back, the SEO industry focused on somewhat underhanded tactics (loading meta tags, ghosting text, gateway pages, etc.) to achieve their rankings. As Google updated their algorithms, search engines became friendlier to the average user. Now, Google is seeing a similar trend in Pagerank 'doping' with paid links and other forms of link buying. To add to the mess, the quality of the content being created by many SEO firms is now robot generated and lacking any sense of intelligence whatsoever. We've all seen it on our favorite blogs; "Good post. We wish you amazing libido product. Click Here for details."



Real People, Quality Content


Search engine users are not looking for the person who builds the most content, they're looking for an answer to the query they entered. While this may sound obvious, not all search engine optimization companies focus on both rankings and user experience.

SEO Methods