Pest Control Marketing Inc - Pest Control Professional Marketing

For some time Happy Pest Control has contracted Full Monty Marketing to provide search engine marketing services. After being a part of Happy's growth and success, I want to focus more on the pest professional industry directly. I feel I can really make a difference in people's lives in this industry. Because of this; Pest Control Marketing, a Division of Full Monty Marketing, will be directly approaching the pest control professional market. Learn more at:

www.PestControlMarketingInc.com

&

www.Pest-Control-Marketing.com

Yelp - let us decide for you

Once upon a time I was a member of yelp, a basic supporter and a fan of most of my clients, for example; the Corvette Shop of San Diego has done countless hours of amazing work to my Caddy and I love dealing with them. I would recommend that shop to anyone looking for solid LS-series engine work.

So then I got a notice saying I had been canned due to advertising on yelp. I thought yelp was a listings service for businesses, like the yellow pages, a place to advertise - but what do I know, right?

At this point reviews of my company on yelp (along with my clients reviews) were wiped clean. Do not pass go, do not collect two hundred dollars, go directly to jail.

Today, a client of mine, Happy Pest Control called me and asked why their "featured review" of Full Monty Marketing wasn't on my yelp page. I asked them when they wrote it, and Happy told me that it was brand new, maybe a week or two old. When I searched for it, it had been deleted.

Moral of the story:

No matter how well people like your company, the staff at Yelp can decide they don't want to deal with your firm and continually blackball you for no apparent reason.

Sentences working better in Google queries?

I have noticed of late that some of Full Monty's client sites are doing better since I have switched their title tags to sentences rather than keyword centric strings of phrases.

For example:

"SEO San Diego SEM and Internet Marketing - Full Monty Marketing"

has been changed to

"Full Monty Marketing; Search Engine Optimization in San Diego"

I believe this to be one of the new changes to the algorithm (Google Caffeine) and may focus more on the branding aspect that Google has been trying to revert to. I suppose they're tired of google results that look something like a broken record; the spammy "buy viagra" searches are ending people, ethical search engine optimization and link building are mandatory in the new Google Caffeine game.

Well, that and a facebook account apparently.