Aaron Wall recently wrote about Google Knol in his blog. Effectively Google is trying to create a wikipedia of its own. A place where people can write any article (with an easy to use interface that requires no knowledge of code) about anything they want.
Aaron postulated that a badmamajamma SEO could "write" an article with stolen content and publish it, outranking you for the same terms, WITH YOUR OWN ARTICLE. Gnarly no? Google Knol is a copyrighting nightmare, Aaron is spot on.
But what about its possible uses for building traffic. Aaron talks about how the links are all rel=nofollowed but what if you werent looking for page rank. What if you posted an "article" that was more an advertisement on Google Knol? Not only do you get a pretty solid placement with your keyword loaded article, but you may convert a sale or three. In the process another listing gets pushed down the results list..
Do you see where my mind is wandering off to?
So I decided to try my little devious advertising scheme. My "knol article" about pest control in san diego is really just an advertisement with a general rewording of Happy Pest Control's index so as not to create too much duplicate content.
I have linked to it on Happy as well as on here, and might even in a few other spots. Nothing big, just a couple links to see what kind of power this little idea could bring about.
Over the next few weeks Ill track this baby, and if the Knol article takes off and does well on the listings, well Ill be writing a lot of articles on Google Knol.
Your thoughts are always appreciated.