"What about the people optimizing really hard and doing a lot of SEO. We don't normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO - versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now."
We believe this is a direct move by Google to take down duplicate SEO sites which rely on keyword centric domains and slightly modified duplicate content to reach page one. While duplicate content is already treated with a certain level of disdain by Googlebot, there are a great deal of SEO companies out there building duplicate sites and targeting them down to locales or services. While far more relevant than other web sites to that particular term, they are nothing more than content spam for the purpose of ranking - Google's number one enemy of late.
Rank Relevant Content = Quality Content
Rather than blogging or spamming to rank for terms, we build quality, unique content with you to best represent your company and its services. The search engines have repeatedly said that unique content which focuses on the end user is what they're seeking. We couple quality content with correctly formatted clean code to produce page one results for every service you provide. Get on page one with quality organic seo today!