Anchor Text is the Enemy! - Google Bombing Explained

After the comments I received on the last blog post, I think I need to explain that I was using a technique called "google bombing." For those who don't know; Google puts a lot of seo importance on links. Now those links, while good for page rank, can also be detrimental to your name, branding, etc.

In semi recent news, a bunch of bloggers and web sites got together and wrote on a "miserable failure" and then linked those words to the presidents web page, whitehouse.gov. So if you looked up "miserable failure" in google, George W Bush was the apparent definition as it became the first link from all of the posted anchor text online.

Google has since changed this around a bit and only made links effective when they are actually words on a page. Hence, if you can find the words "small, minded, marketing" on a page, you could, in theory google bomb them for such things, and if spammed out enough times or enough people do it, then they will rank for such terms because anchor text is valued so highly.