National Pest Management Association NPMA Academy 2009 Event Information:
The National Pest Management Association's Academy 2009 will be held July 23-25 at the Sheraton Wild Horse Pass in Phoenix, Arizona. The Academy is presented by the National Pest Management Association's Leadership Development Group and sponsored by Dow Agro Sciences. For hotel reservations, call 602-225-0100 by June 29, 2009 and mention "NPMA Academy" to receive the group rate of $125 per night. After June 29, rooms and rate are subject to availability.At the NPMA's Academy – you aren’t just an attending pest control professional… you are an engaged participant in an NPMA team building environment. What’s the difference you may think? Well…it’s about the experience - how you learn and how you retain information. This isn’t just any meeting for pest professionals…it’s the ultimate meeting.
NPMA Academy 2009 - The Ultimate Meeting Experience
The Academy motivates and develops the pest management industry’s innovative and progressive pest professionals who are dedicated to making their businesses better. At the National Pest Management Association's Academy, participants gain knowledge and learn skills through hands-on, interactive learning — all while networking with leaders in the pest control field.Through expert pest professional advice, team tasks, strategy sessions and NPMA networking activities, the NPMA Academy 2009 creates the ultimate opportunity for you to enhance your resources and transform your business into real results 365-days of the year.
Putting Teamwork and Learning to Work
Upon your arrival at 2009 Academy, you will be placed on a team. For the duration of the the NPMA event, your team will collaborate to apply the tools and techniques from the educational program and use each team member’s own unique experiences and perspectives to solve “team tasks” – which are simulated real-world pest control business challenges. This unique environment promotes both leadership and team building amongst your group of peers.Whether you are an pest control company owner, manager or emerging leader in the pest professional field — three days at the National Pest Management Association's Academy 2009 will create a lifetime of relationships in the pest management industry that will benefit you for years to come.
Growing Your Pest Control Business in Challenging Times
We all know the situation. We are in a recession. Surviving this recession is a top priority and challenge for every employee of your pest control company. But, why not take advantage of the current economic climate to give your pest company a competitive edge when the economy does turn around.While there are no easy answers, innovation and the exchange of ideas and strategies are key to helping your pest control business survive and ultimately thrive. The National Pest Management Association's Academy provides you with this environment – a place where your ideas can mix and recombine with those of your peers and business leaders from all different sectors of the pest control market. The 2009 Academy challenges pest management professionals to use innovation and creativity to improve their businesses, and this year, we show you how…
On Saturday, take the challenge to the next level with even more sharing of knowledge at a forum of honest conversations between you and the most passionate and innovative business leaders from inside and outside the pest management industry.
Schedule AT A GLANCE
Wednesday, July 2211 a.m. – 12 p.m.
NPMA Leadership Development Group Council Meeting
11 a.m. – 2 p.m.
Business Management Committee Meeting
3 p.m. – 7:30 p.m.
Duel in the Desert Golf Tournament
Thursday, July 23
7:30 a.m. – 9 a.m.
PWIPM Council Meeting
7:30 a.m. – 10 a.m.
QualityPro Board of Directors Meeting
8 a.m. – 1:30 p.m.
AzPPO Summer Workshop & Membership Luncheon
9 a.m. – 1 p.m.
PWIPM Summer Workshop: Balanced Living
10 a.m. – 1 p.m.
QualityPro Marketing Summit (invite only)
12 p.m. – 6:30 p.m.
NPMA Academy Registration & DuPont Internet Café
2 p.m. – 6 p.m.
NPMA Academy Educational Program
Welcome to the NPMA Academy!
Opening General Session: Own It! Small Decisions, Big Results
Building and Keeping the Right Team
6:30 p.m. – 8 p.m.
Welcome Reception & Team Building Activity
8 p.m. – 9:30 p.m.
LDG Hospitality Suite
Friday, July 24
6 a.m. – 7 a.m.
Up & At ‘Em
8 a.m. – 3 p.m.
Registration & DuPont Internet Café
8 a.m. – 12 p.m.
Academy Educational Program
Fitness and Well Being
Consumer Spending Patterns in Today’s Economy
◗ Creating a Marketing Plan that Works
12 p.m. – 1 p.m.
Team Networking Luncheon
1 p.m. – 5 p.m.
Academy Educational Program
How to Sell in a Tough Economy
You Can’t Manage It, If You Can’t Measure It
What It All Means: The Take Away
6 p.m. – 9:30 p.m.
Academy Olympics
9 p.m. – 10:30 p.m.
LDG Hospitality Suite
Saturday, July 25
6 a.m. – 7 a.m.
Up & At ‘Em
8 a.m. – 3 p.m.
Registration & Internet Café DuPont
8 a.m. – 4 p.m.
Academy Educational Program
Work-Life Balance…Fact or Fiction?
Voices from Inside the Industry
Voices from Outside the Industry
Concluding General Session: The Personal Key to
Success
7 p.m. – 10:30 p.m.
The BIG Event & Awards Dinner
Sunday, July 26
8 a.m. – 12:30 p.m.
NPMA Board of Directors Meeting
Internet Marketing for Pest Professionals
Pest control marketing solutions in a down economy!
With the yellow pages, radio, television, flyers and newspaper all unilaterally failing in today's weaker market, today's pest professionals are scrambling to regain the market share they used to control. We have the secret to successful internet marketing campaigns for pest control and termite companies and are prepared to show you what the outdated marketing mediums and the NPMA don't want you to see; extremely effective advertising with minimal investment. Happy Pest Control of San Diego signed on with us in January of 2008. Since then the company has switched gears from hemorrhaging money to being forced to add two additional routes as well as office staff. You owe it to your company to see what we can do for you.Pest Control Search Engine Optimization Case Studies
Client: Happy Pest ControlIndustry: Pest Control (structural branch 2 California)
URL: http://www.happypestcontrol.com
Campaign Type: Internet marketing package with link building.
Overview:
Happy Pest Control is a San Diego based pest control company that originally started in northern California about fifteen years ago. After years of traditional paper media and advertising methods, Happy Pest Control had become stagnant in their growth. Happy’s owner admits to paying for most of his paper advertising methods with the hope that it would ad growth to the company. After reviewing the client sheets however, more than 90% of Happy Pest Control’s growth had come from client referrals.
Happy’s web site was a basic HTML format that relied heavily on image mapping for its navigation and neglected to mention any of the company’s specialties or serviced locales.
Marketing Goals:
Happy Pest Control came to us after dealing with other search professionals. Their site rankings hadn’t changed from the other search professionals’ previous efforts. Happy not only wanted to achieve high rankings for major target terms like “pest control san diego” but also for the various pests they control as well as the cities they service.
SEO / SEM Strategy:
We focused on Happy’s optimization in a series of stages.
Stage One: We built Happy a simple, 3 column style .php site using cascading style sheets to control the layout and color scheme. The newly designed website allowed Happy to add or subtract cities and pests at a whim without having to modify every page. This also allowed us to keep all of the layout information on another page greatly simplifying the code that the search engines have to crawl before finding the words on the page.
Stage Two: After building the site, our search engine optimization team went to work setting up pages on the site to accurately reflect the cities and pests that Happy Pest Control serviced.
Stage Three: Our search marketing team took over in stage three, building internet popularity through our ethical link building programs to compete with their already optimized competition. As the website was waiting for search engines to recognize its new found popularity, our search marketing team focused on improving Happy’s already existing advertising mediums - yahoo local, google maps, craigslist and others.
Internet Marketing Results:
Happy Pest Control is a real example of what our search marketing expertise can do for your business. Happy’s website is now producing 90% of their business leads, they have since canceled their radio, newspaper and phone book campaigns. The website now sees 3200% more traffic than it did when we started on the project.
Happy Pest Control’s owner and operator Steven Coy had this to say;
“I wish I ran into Full Monty a couple years back, my northern California business would have sold for a hell of a lot more. Our San Diego office is doing better than we’ve seen in 20 years and we’ve cut our advertising budget by nearly 80%. Im being forced to grow exponentially this year from all the new business. There’s no downside to working with Full Monty Marketing.”