Google's Profits Lifted by Higher Advertising Revenues - BBC World News
Google's latest quarterly results have beaten market expectations after posting a 32% rise in profits. Google made a net profit of $2.17 billion over the last three months, up from $1.6 billion from the same period last year. Google thanked higher advertising revenues, but also the success of its newer businesses, such as its Android mobile phone operating system. Google chief executive Eric Schmidt said "Our core business grew very well, and our newer businesses - particularly display and mobile - continued to show significant momentum."
While Eric Schmidt was quick to point out the new divisions that are doing very well for the Google brand, he seems less quick to point out that Google has increased its rake on businesses using their pay per click - Google Adwords. This is yet another reason why businesses need to move away from paying Google to advertise their business.
Pay Per Click - An SEO's Point Of View
Our clients tell us that our organic search engine optimization brings them more than ten times the paying clients that pay per click had. In our experience, pay per click advertising generates lack luster leads who "kick the tires" but continue surfing the internet, despite constant landing page modification.
When people ask us why we don't provide pay per click and Adwords marketing, I like to ask them a simple question; When was the last time you clicked on a pay per click advertisement? Over 90% of people I ask cannot remember a time they have! Yet every person follows that statement up with "I only click on the organic part, cause they're actually relevant to what Im looking for, its not all advertisements."
Don't get us wrong. Pay per click makes sense for broad, international target terms like "womens clothing", but small businesses don't have the capital needed to market those terms aggressively. Focusing on where your customers pay attention on the search results will always land the best results, and for the best results - look to organic SEO.