I love Black Friday. Not for the sales, but for the sales data that comes from the event. This year, Black Friday is bringing joy to business owners everywhere - so long as your business is online.
BBC
The 0.3% increase in sales on Black Friday followed a 0.5% rise last year.
"This means the American consumer has adapted to the economic climate over the last couple of years and is possibly spending more wisely as the holiday season begins," said ShopperTrak founder Bill Martin.
Online payment service PayPal reported a 27% increase in volumes on the day, compared with Black Friday in 2009.
"The tough economy has made shoppers more price-conscious, and this year's Black Friday results show that they're going online to find the best deals," PayPal's Amanda Pires said.
WXEL
In a survey of shoppers over the weekend, 16.3 percent said that they paid for their purchases with credit cards, down from 30.9 percent a year earlier, according to consumer research firm America's Research Group.
San Jose Mercury News
PayPal today announced Black Friday shopping results, showing a rise in online and mobile sales on what is traditionally the biggest shopping day for brick and mortar stores. The company reported approximately a 27 percent increase in total payment volume on Black Friday 2010, compared to the previous year.
Other PayPal results from Black Friday 2010 included:
- PayPal found that the official holiday shopping season began on Monday, November 15, 2010.
- On Black Friday 2010, consumers shopped most frequently between 9:00 a.m. and 10:00 a.m. PST.
- Black Friday 2010 resulted in 21 percent more total payment volume compared to Thanksgiving 2010.
- PayPal saw 19 percent more payment volume on Black Friday 2010 compared to an average Friday in 2010.
- PayPal processes 16.5 percent of U.S. eCommerce and 15 percent of global eCommerce.
Not only are people shopping online more often, they're also more reserved about the purchases they make. This year, shoppers are shying away from large credit card purchases and looking for holiday items on a sensible budget. Paypal's twenty seven percent increase in sales revenue provides a great indication of how the average consumer has seized the power of online shopping. In contrast to online sales being up nearly 30%, brick and mortar sales only went up by a third of a percent over last year's sales. Having a dominant online presence is more important now than ever. We'll help you get there with organic search engine optimization.